Google Ads + Microsoft Advertising (Bing), side by side

Google + Bing ads in one dashboard.

Sign up with Google or Microsoft and open 3 free tools in seconds: check your ads, find wasted spend in your own report, preview your workspace. Nothing gets linked.

Free plan · No credit card · No approval needed

  • Free tools right away
  • 1, 10 or 100 accounts in one view
  • Nothing linked to your ad accounts
Animated example: AdPylon scans a sample Google Ads report and finds $360 spent on search terms that never converted, 9 terms to block, and up to 150 more clicks on Bing for the same budget.
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Free, no credit card. Sample data shown.

Built for teams that run

  • Google Ads
  • Microsoft Advertising
  • Google Workspace

Inside AdPylon

Every Google + Bing account. One screen.

This is the real product with sample data, not a mockup. Sign up free and click through it yourself.

AdPylon account roll-up: 12 clients on Google + Bing with spend, pacing, cost per conversion and money recoverable each month. AdPylon budget simulation: the same daily budget split hour by hour between Google and Bing, winning about 200 more conversions a month. AdPylon campaigns: differences between Google and Bing, ready to sync in one click.
  1. See every account at once

    Every Google Ads and Bing account in one table, sorted by the money you could recover. From one store to a full MCC.

    AdPylon account roll-up: 12 clients on Google + Bing with spend, pacing, cost per conversion and money recoverable each month.
  2. Move budget to the cheaper engine

    One pooled budget. AdPylon shifts it hour by hour toward the cheaper conversion, inside the guardrails you set.

    AdPylon budget simulation: the same daily budget split hour by hour between Google and Bing, winning about 200 more conversions a month.
  3. Fix both engines in one click

    Differences between Google and Bing are flagged before they cost you. Review them, then sync once.

    AdPylon campaigns: differences between Google and Bing, ready to sync in one click.

Free toolkit

Test it on your own ads. No approval needed.

Sign up with Google or Microsoft and these open right away. Nothing is linked to your ad accounts, so you don't need IT, your boss or a credit card.

Ad check

Paste an ad and see what Google + Bing would reject before you publish.

Opens after signup

Workspace preview

Click through AdPylon with sample data sized like your accounts, from one account to a full MCC.

Opens after signup

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Google or Microsoft sign-in · No credit card · Company account blocked? Use your personal one.

The two-console tax

Running Google + Bing separately costs you every single day.

Without AdPylon

  • Two logins, two interfaces, two sets of reports
  • Negatives copy-pasted by hand, and some get missed
  • Budgets frozen wherever someone set them on Monday
  • Disapprovals discovered after the ads go dark
  • Overspend found on the invoice

With AdPylon

  • One campaign model, mirrored to both engines
  • Negatives synced with a side-by-side diff
  • Budget moves hourly toward the cheaper conversion
  • Policy Shield checks every ad before launch
  • A Chat alert the moment pacing runs hot

Why AdPylon

Six reasons teams stop juggling two ad consoles.

Every feature works across Google + Bing at once, so your team runs one playbook instead of two.

Dual-Engine Sync

Build a campaign once and AdPylon mirrors it to Google Ads and Microsoft Advertising (Bing): keywords, negatives, ad copy, and bids. A side-by-side diff flags every conflict before anything goes live.

Workspace-Native Ops

Edit bids in Google Sheets and they sync back to both engines. Approvals arrive as Gmail threads, overspend alerts land in Chat, and every change is logged to Drive.

Tri-Mode Autopilot

Pick the autopilot that fits your team. Starter walks you through a guided launch checklist. Growth runs rules with an anomaly kill-switch. Enterprise adds guardrails, roles, and MCC hierarchy.

Budget Orchestration

Set one pooled budget for Google + Bing. Every hour, AdPylon shifts spend toward the engine and keywords delivering the lowest cost per acquisition, inside the caps you define.

Policy Shield

Catch disapprovals before you publish. AdPylon predicts policy flags on ads and assets, then checks feed and label health for Shopping and Performance Max so campaigns launch clean.

Creative Lab

Generate responsive search ads and asset variations in seconds. Always-on A/B experiments run across both engines and name the winner in plain English, with the numbers to back it.

Product tour

Look around before you sign up.

Click through four screens with sample data. Want to test with your own ads? Sign up and open the free tools.

Campaign: Spring Sale — Search

ItemGoogleBing
Keyword: running shoes saleLiveLive
Negative: freeLiveMissing
Max CPC$1.80$1.20
Headline 3Free 30-day returnsOutdated

Review 3 changes, then sync

Pooled daily budget: $1,600

Guardrail: each engine stays between 30% and 75%

  1. Google 62% · Bing 38%
  2. Google 55% · Bing 45%
  3. Google 51% · Bing 49%

Blended CAC: $24.10 → $21.40

AdPylon

Approve: +$300/day for Spring Sale

Bing is converting 31% cheaper than Google this week. Approve to raise the pooled budget for 7 days.

ApproveReject

Replies are logged with name and time.

Pre-flight check: 9 new ads, 1 feed

  • “Best price guaranteed” — likely disapproved: unverifiable claim
  • Shopping feed — 14 products missing GTIN
  • 7 ads cleared for both engines

Fix 2 issues before publishing

Start free

Free, with Google or Microsoft. Then click through every screen with sample data sized like yours.

Why not just use Google Import?

Google Import copies campaigns. AdPylon runs them.

Microsoft Advertising’s Google Import is free and good at one thing: a one-way copy. Here is everything that happens after the copy.

AdPylon compared with Google Import and spreadsheets plus scripts
Capability AdPylon Google Import Spreadsheets + scripts
Sync directionTwo-wayOne-way, Google → BingWhatever you build
One pooled budget across both enginesShifted hourlyNoNo
Approvals in Gmail, alerts in ChatBuilt inNoCustom code
Edit both engines from Google SheetsBuilt inNoCustom code
Policy pre-flight checksBoth enginesNoNo
A/B experiments across enginesAlways onNoManual
CostFrom $0FreeYour team’s hours

Who it's for

From first campaign to full ad floor.

Start on the plan that matches your team today. Your campaigns, rules, and history move with you when you grow.

Starter

Launch in a weekend.

For founders and small teams running their first paid search on Google + Bing.

  • Launch templates for search, Shopping, and local
  • Plain-English campaign builder
  • Guided launch checklist
  • Free plan with 1 Google + 1 Bing account
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Growth

Scale what works.

For marketers and agencies who already have winners and need them to compound.

  • Rule engine with anomaly kill-switch
  • Always-on A/B experiments
  • Hourly cross-engine budget shifts
  • Up to 10 ad accounts
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Security

Your ad accounts stay in your control.

Connecting accounts that spend real money should feel safe. Here is exactly what AdPylon can and cannot do.

  • Read-only by default

    Imports use read access. Write access is used only for changes you or your rules approve.

  • Every change is logged

    Who, what, when, and the before-and-after diff, in an audit log you can export.

  • Least-privilege roles

    Permissions per user and per account. Enterprise adds SSO/SAML.

  • Revoke in one click

    Disconnect from Google or Microsoft at any time. Export or delete your data whenever you want.

Pricing

Start at $0. Upgrade when automation pays for itself.

Every plan includes Dual-Engine Sync and Policy Shield.

Every new account gets 14 days of Growth features free. No card needed. You move to Launch unless you upgrade.

Launch

For your first campaigns on Google + Bing.

$0/mo

Start free
  • 1 Google Ads + 1 Bing account
  • Dual-Engine Sync
  • Policy Shield pre-flight checks
  • Guided launch checklist
  • Community support

Scale

For enterprises and agencies running many accounts.

Custom

Book a demo
  • Unlimited ad accounts
  • SSO/SAML + custom roles
  • MCC hierarchy + audit log
  • BigQuery export
  • SLA + dedicated CSM
  • Read-only until you approve a sync
  • No credit card for the Launch plan
  • Cancel or export your data anytime

Prices in USD. Ad spend is billed by Google + Bing directly, never marked up.

FAQ

Questions, answered.

Do I need a credit card to start?

No. The Launch plan is free with no credit card. Upgrade to Growth only when you need more accounts or automation.

Will AdPylon overwrite my existing campaigns?

Not without your approval. Imports are read-only until you confirm the first sync, and every change shows a side-by-side diff first.

Do I have to use Google Workspace?

No. Workspace makes AdPylon faster to operate, but every feature also works in the web app with email alerts.

How does hourly budget shifting stay safe?

You set floor and ceiling caps per engine and campaign. AdPylon never moves spend outside them, and the anomaly kill-switch pauses runaway spend.

How is this different from Microsoft’s Google Import?

Google Import is a free, one-way copy from Google Ads to Microsoft Advertising. AdPylon keeps both engines in one model: two-way sync, a pooled budget shifted hourly, approvals in Gmail, and pre-flight policy checks.

What access does AdPylon need to my accounts?

Read access to import. Write access only to apply changes you or your rules approve, and every change is logged. You can revoke access from Google or Microsoft at any time.

Can agencies manage multiple clients?

Yes. Growth covers up to 10 ad accounts. Scale adds MCC hierarchy, client roles, and an audit log for every account you manage.

Test it on your own ads today.

Sign up with Google or Microsoft and open 3 free tools. Nothing gets linked, no approval needed.

  1. Sign up with Google or Microsoft
  2. Check an ad and open your Google Ads report
  3. Decide if it's worth talking to us

No credit card. No ad-account connection now. Cancel anytime.

Free · No credit card

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